Landler

Natural capital management platform to value nature and reward land restoration

Natural capital management platform to value nature and reward land restoration

Year:

2023-2025

Company:

The Landbanking Group

Role:

Design lead

Industry:

Nature Finance

Nature Finance

Context

Context

Context

The failure of natural ecosystems poses significant risks to businesses, and they are expected to grow in the future. These risks include challenges in procuring raw materials, price volatility, and increased exposure to natural disasters.

The Landbanking Group’s mission is to assign economic value to nature and reward land stewards for maintaining and restoring land health.
Landler is a natural capital management platform that enables land stewards and investors to measure, manage, and invest in the natural capital of land.

The failure of natural ecosystems poses significant risks to businesses, and they are expected to grow in the future. These risks include challenges in procuring raw materials, price volatility, and increased exposure to natural disasters.

The Landbanking Group’s mission is to assign economic value to nature and reward land stewards for maintaining and restoring land health.
Landler is a natural capital management platform that enables land stewards and investors to measure, manage, and invest in the natural capital of land.

Set up

Set up

Set up

I joined The Landbanking Group as a freelancer and after 6 months as their first internal designer, tasked with building the design team and their digital product: Landler.

The product circle had between 4 to 8 members with occasional design contractors.

Impact

Impact

Impact

  • Enabled the team to launch an MVP that could be used by early customers and pilot partners.

  • Transformed a group of collaborators into a cohesive, coordinated product team with clear goals and priorities by establishing team rituals and shared plans

  • Supported the design and product teams in navigating ambiguity and consistently delivering product features by moderating discussions, planning and hands-on design work

  • De-risked business hypotheses and product decisions through targeted user research.

A snapshot of below-ground carbon storage overview, helping users compare plots of land and understand the evolution of land restoration

Contribution

Contribution

  • Directed the discovery and delivery of high-fidelity designs for the MVP launch and subsequent releases.

  • Introduced and managed a sprint-based design planning process to coordinate multiple designers and align with the product roadmap.

  • Regularly facilitated online and in-person workshops and share-backs to foster effective collaboration across the organisation.

  • Established and led design rituals, including Monday check-ins, design critiques, and sprint planning, to align the team and gather actionable stakeholder feedback.

  • Directed and executed user research projects to validate and prioritise features while deepening customer understanding.

Synthesising and communicating user research in Dovetail to identify key needs and shape the first version of the Conservation product

Using Sprint agile methodology to bring stakeholders together and align on what the design team should focus on

Contribution

Contribution

  • Directed the discovery and delivery of high-fidelity designs for the MVP launch and subsequent releases.

  • Introduced and managed a sprint-based design planning process to coordinate multiple designers and align with the product roadmap.

  • Regularly facilitated online and in-person workshops and share-backs to foster effective collaboration across the organisation.

  • Established and led design rituals, including Monday check-ins, design critiques, and sprint planning, to align the team and gather actionable stakeholder feedback.

  • Directed and executed user research projects to validate and prioritise features while deepening customer understanding.

Synthesising and communicating user research in Dovetail to identify key needs and shape the first version of the Conservation product

Using Sprint agile methodology to bring stakeholders together and align on what the design team should focus on